The Professional PR Certificate will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR.
What I will learn and how I will be assessed
Learn about PR planning principles, media relations techniques and the impact of social media on PR practice.
You will master the art of writing for different channels too – from press releases to blogs and social media posts.
The syllabus is made up of three separate units:
- Unit 1 looks at the role of PR in organisations and society and developing PR plans.
- Unit 2 focuses on the creation and management of communication that works, including traditional and digital communication methods.
- Unit 3 considers the ethical aspects of PR and how the success of PR activities can be judged.
To gain the qualification, you will need to successfully complete each of the three assessments.
The entire programme will involve 48 hours of tuition. There are 4 assessment sessions per year. Depending on when you enroll on to the qualification you could qualify in as little as 6 months. Students should expect to set aside a certain amount of time for self-study and this will vary depending on time taken to complete the qualification.
The University of Nairobi is now offering online classes for CIPR in Kenya, Uganda and Rwanda.
Registration is ongoing. Apply today by sending an email to firstname.lastname@example.org