The Directorate of Corporate Affairs:
- Provides leadership in strategic communications
. - Provides leadership and support to the University’s corporate functions
- Promotes the image (reputation) of the University
- Promotes and maintains mutually beneficial relationships with Government (including County governments) and corporate organizations
- Promotes change and innovation through timely response to the needs of the University community
- Facilitates protocol services at the Chancellor and the Vice –Chancellor’s offices
- Advises on public policy and administrative matters
- The Directorate of Corporate Affairs is responsible for all aspects of planned publicity campaigns and PR activities.
Other tasks include:
- Planning publicity strategies and campaigns
- Addressing enquiries from the public, press, and other organizations
- Organizing promotional events such as open days, exhibitions, tours, and visits
- Coordinating media interviews, press conferences, and presentations
- Providing clients with information about new promotional opportunities and current PR campaigns progress
- Analyzing media coverage
- Monitoring implementation of the communication strategy
- Commissioning or undertaking relevant market research
- Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
- Providing in-house media support
- Designing, writing and/or producing presentations, speeches, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, posters, and information for websites and promotional videos and documentaries
- Implementing the University’s social media strategy
- Monitoring and managing customer feedback through E-mail, website, and social media platforms
International Desk
The Directorate of Corporate Affairs houses the International Desk where international students’ issues are handled.
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